Winning with Sponsorship & Client Integration on TV
Wait a second. Is that an Air Canada plane in the background of The Amazing Race Canada publicity photo?! Of course it is. The Amazing Race is succeeding with an excellent example of win-win-win; for the TV network, Ad Sales Department and their key Clients. In the...Technology = Advantages. But your People are still the key!
Salesforce and their CRM competitors have taken the business world and the hearts, minds and budgets of Senior Sales Management by storm! Rightfully so. They’re powerful new programs that represent the intersection of the Digital Era and sales pipelines, revenue...“The Death of…” Headlines – Get a Life!
The posts and articles -I particularly notice Media & Marketing info- are all over the web these days. This is Dying. That is Dead. And (the advent / growth of) this has killed that. Some writers sneak in “is” as their hedge! e.g. “Is the...ABOUT THE AUTHOR
Robert is a 2-time Graduate from the British Columbia Institute of Technology, with Diplomas in both Broadcast Journalism and Marketing Management, and has had a distinguished media career of over 25 years. His personal passions include travel, culture, hockey, golf, running and being a Coach in the Burnaby Minor Hockey Association.