Branding? When you’re ready to Deliver!
We’ve all heard or said these phrases… “It’s a branding campaign”. “A majority of our advertising is branding”. “Build your brand with Social Media”. “You need to illustrate how you can support our...Winning with Sponsorship & Client Integration on TV
Wait a second. Is that an Air Canada plane in the background of The Amazing Race Canada publicity photo?! Of course it is. The Amazing Race is succeeding with an excellent example of win-win-win; for the TV network, Ad Sales Department and their key Clients. In the...ABOUT THE AUTHOR
Robert is a 2-time Graduate from the British Columbia Institute of Technology, with Diplomas in both Broadcast Journalism and Marketing Management, and has had a distinguished media career of over 25 years. His personal passions include travel, culture, hockey, golf, running and being a Coach in the Burnaby Minor Hockey Association.