The report card for Radio, TV and Digital in Canadian Advertising
For good reason, Digital is the high-growth, dominant story in today’s dynamic media and marketing landscape. But to date, the impact has been leveled at Print and Yellow Pages, while Broadcast and Outdoor in Canada have soldiered on. And, how does the new Canadian...Radio + Digital. The new 1-2 punch in Media.
The array of marketing & advertising options available to businesses can be overwhelming. Following are 8 compelling reasons to explore or re-consider Radio and Digital. In short, these 2 popular mediums provide excellent creativity, flexibility, influence,...Canada – a World Leader in Radio
For good reason, Digital is the dominant story these days. But where are ad dollars shifting from? From all traditional media, right? No, not all. In Canada, the traditional medium of Radio is not only thriving, but has world-class stature! Radio in Canada and the...For Sales & Marketing Success: Perspective. Positive. Patience.
Part of quality preparation in the sales profession is having a mindset of total respect and appreciation for every dollar a company has and that you’re asking for. This healthy and realistic thinking helps remind us to bring our A-Game to every meeting. Challenge...Branding? When you’re ready to Deliver!
We’ve all heard or said these phrases… “It’s a branding campaign”. “A majority of our advertising is branding”. “Build your brand with Social Media”. “You need to illustrate how you can support our...Winning with Sponsorship & Client Integration on TV
Wait a second. Is that an Air Canada plane in the background of The Amazing Race Canada publicity photo?! Of course it is. The Amazing Race is succeeding with an excellent example of win-win-win; for the TV network, Ad Sales Department and their key Clients. In the...Technology = Advantages. But your People are still the key!
Salesforce and their CRM competitors have taken the business world and the hearts, minds and budgets of Senior Sales Management by storm! Rightfully so. They’re powerful new programs that represent the intersection of the Digital Era and sales pipelines, revenue...“The Death of…” Headlines – Get a Life!
The posts and articles -I particularly notice Media & Marketing info- are all over the web these days. This is Dying. That is Dead. And (the advent / growth of) this has killed that. Some writers sneak in “is” as their hedge! e.g. “Is the...ABOUT THE AUTHOR
Robert is a 2-time Graduate from the British Columbia Institute of Technology, with Diplomas in both Broadcast Journalism and Marketing Management, and has had a distinguished media career of over 25 years. His personal passions include travel, culture, hockey, golf, running and being a Coach in the Burnaby Minor Hockey Association.