by Robert Brimacombe | May 9, 2016 | Uncategorised
The room’s vibe and the crowd were more energetic than the average event I attend. The suits and outfits were “2016” and this time the music was centred on the likes of Rhianna, Timberlake and Drake. The 30, bright winners were impressive and being recognized for...
by Robert Brimacombe | Oct 18, 2015 | Uncategorised
For good reason, Digital is the high-growth, dominant story in today’s dynamic media and marketing landscape. But to date, the impact has been leveled at Print and Yellow Pages, while Broadcast and Outdoor in Canada have soldiered on. And, how does the new Canadian...
by Robert Brimacombe | Sep 16, 2015 | Uncategorised
The array of marketing & advertising options available to businesses can be overwhelming. Following are 8 compelling reasons to explore or re-consider Radio and Digital. In short, these 2 popular mediums provide excellent creativity, flexibility, influence,...
by Robert Brimacombe | Aug 8, 2015 | Uncategorised
For good reason, Digital is the dominant story these days. But where are ad dollars shifting from? From all traditional media, right? No, not all. In Canada, the traditional medium of Radio is not only thriving, but has world-class stature! Radio in Canada and the...
by Robert Brimacombe | Jul 28, 2015 | Uncategorised
Part of quality preparation in the sales profession is having a mindset of total respect and appreciation for every dollar a company has and that you’re asking for. This healthy and realistic thinking helps remind us to bring our A-Game to every meeting. Challenge...
by Robert Brimacombe | Jul 23, 2015 | Uncategorised
We’ve all heard or said these phrases… “It’s a branding campaign”. “A majority of our advertising is branding”. “Build your brand with Social Media”. “You need to illustrate how you can support our...
by Robert Brimacombe | Jul 10, 2015 | Uncategorised
Wait a second. Is that an Air Canada plane in the background of The Amazing Race Canada publicity photo?! Of course it is. The Amazing Race is succeeding with an excellent example of win-win-win; for the TV network, Ad Sales Department and their key Clients. In the...
by Robert Brimacombe | Feb 18, 2015 | Uncategorised
Salesforce and their CRM competitors have taken the business world and the hearts, minds and budgets of Senior Sales Management by storm! Rightfully so. They’re powerful new programs that represent the intersection of the Digital Era and sales pipelines, revenue...
by Robert Brimacombe | Jan 22, 2015 | Uncategorised
The posts and articles -I particularly notice Media & Marketing info- are all over the web these days. This is Dying. That is Dead. And (the advent / growth of) this has killed that. Some writers sneak in “is” as their hedge! e.g. “Is the...